Building a community: why marketers should choose real connection over growth | Episode #2

When building the community, the opposing force you need to raise you fists against is the need to grow fast, and grow big. If you follow this common rule, you will end up with a random product and a random marketing strategy.

== 20 people, not 20 million, start with a Core Group ==

Begin by identifying and engaging with a small group of individuals who are genuinely interested in your idea or product. These early adopters will become the foundation of your community and provide valuable feedback.

== Emphasize personal connections ==

Focus on building personal relationships with your community members. Take the time to understand their needs, preferences, and aspirations. Engage in one-on-one conversations, host virtual meetups, or create opportunities for face-to-face interactions.

== Seek feedback and input from members ==

Actively solicit feedback from your community during the early stages. Involve them in shaping the direction of your product or content.

== Connect with your VIP members and focus on quality, not quantity ==

Instead of obsessing over growing your community to a massive scale, prioritize the quality of interactions and engagement. Strive to cultivate a close-knit group of VIP members who are deeply passionate about your brand or cause. These loyal advocates will have a greater impact on your community’s success than a large but disengaged audience.

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