writing

Case studies are one of the easiest formats to automate. You have a client who used your product. They conveyed their satisfaction after using your product, and now it’s your job to interview them and create a case study. Let’s go over every step of the process and see how AI helps us automate case … Read more

I was talking to a friend of mine recently about how hard it is to stick to a goal. The challenge is not to get disconnected to the goal. A lot has been written about goals. so here are my criteria for setting goals: They need to last at least 3 months. They need to … Read more

There’s consensus around the importance of writing a business plan when you start a business. But, given that how you start a business is the most crucial factor to its future success, should you spend the time writing this plan? And if so, how much time, and which kind of plan? I’ve been looking into … Read more

In this episode of “Follow Up,” hosts Elad Gaon and Ben Pines explores the concept of defamiliarization, a fundamental technique used in marketing. They discuss how marketers can overcome the challenges posed by generative AI and generic content creation by adopting this method. Drawing inspiration from literature and Zen Buddhism, the episode emphasizes the importance … Read more

When building the community, the opposing force you need to raise you fists against is the need to grow fast, and grow big. If you follow this common rule, you will end up with a random product and a random marketing strategy. == 20 people, not 20 million, start with a Core Group == Begin … Read more

In her story, Yehudit Hendel shows how a secret that is revealed during a so called “innocent” breakfast among friends has the power to poison a widow. The story is constructed as a mystery, where the readers need to constantly understand the undertones, what is not being said. In this way, Hendel managed to speak … Read more

The literary theorist Stanley Fish is known to have revolutionized literary theory in the 70s. Instead of a focus on the author, trying to read to discern some hidden “meaning” that the author intended, Fish focuses on the experience of the reader as the major thing. He calls this reader-response criticism. The reader reads the … Read more

Content creation is enough to fill your entire calendar. In order to properly outreach, make connections and possibly distribute the content, you have to think differently about the interactions you’re having and the people you try to connect to. Interviewing people on your podcast An easy fix is just have a podcast and use that … Read more

There are more than 82 things to write about. There are actually more than a million things to write about. The other day I met an acquaintance, and he asked me how I thought about the posts I wrote on Linkedin. Immediately I knew he was expecting the generic answer. Something like: I have a … Read more