Defamiliarization: Unleashing Creativity in Marketing | Episode 4

In this episode of “Follow Up,” hosts Elad Gaon and Ben Pines explores the concept of defamiliarization, a fundamental technique used in marketing. They discuss how marketers can overcome the challenges posed by generative AI and generic content creation by adopting this method. Drawing inspiration from literature and Zen Buddhism, the episode emphasizes the importance of changing perspectives, being open to new ideas, and staying true to one’s brand identity. Join the conversation as Elad and Ben delve into the power of thinking differently and the impact it can have on marketing strategies in an age of overwhelming content.

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